<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Thu, 23 Feb 2012 23:23:19 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.polyideas.com/journal/"><rss:title>Journal</rss:title><rss:link>http://www.polyideas.com/journal/</rss:link><rss:description></rss:description><dc:language>en-US</dc:language><dc:date>2012-02-23T23:23:19Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/8/19/demotion-of-the-pc-promotion-of-the-cable-part-2.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/8/17/new-viper-mule-found-in-downtown-phoenix.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/8/8/what-a-cool-idea-for-a-notebook.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/8/3/network-enabled-circuits.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/8/2/keep-an-eye-on-infrastructure.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/8/2/demoting-the-pc-promoting-the-cable.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/7/17/googles-retreat-microsofts-miss.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/6/8/magical-datacenters.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/5/29/companies-hide-your-ceos.html"/><rdf:li rdf:resource="http://www.polyideas.com/journal/2011/5/28/brand-allegiance-part-2.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.polyideas.com/journal/2011/8/19/demotion-of-the-pc-promotion-of-the-cable-part-2.html"><rss:title>Demotion of the PC, Promotion of the Cable (Part 2)</rss:title><rss:link>http://www.polyideas.com/journal/2011/8/19/demotion-of-the-pc-promotion-of-the-cable-part-2.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-08-20T02:33:08Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><a href="http://polyideas.com/journal/2011/8/2/demoting-the-pc-promoting-the-cable.html">As I mentioned in an earlier post</a>, Apple's demotion of the "PC" (which they use to refer to their Macs) as just another device has many subtle repurcussions. &nbsp;The most obvious is that the center of the diagram ends up being the charge &amp; sync cable. &nbsp;Normally this would be my typical blather- but I am convinced I am onto something.&nbsp;</p>
<p>I think Steve Jobs, via Apple is going to target the cables next. &nbsp;We know the Apple design- smooth edges, high contrast (silver/black), thin lines, and of course- fewer cables than most of the PC cousins. &nbsp;<a href="http://www.patentlyapple.com/patently-apple/2011/08/apple-wins-key-patents-for-multi-touch-displays-magsafe-for-future-ipad-more.html">Well, Patently Apple noticed this post the other day.</a></p>
<p>To sum it up, it's for a magsafe power/data cable. &nbsp;That's the same cable type the macbooks use now. &nbsp;Get it? &nbsp;Imagine a universal cable that let you charge your mac, sync your mac to your iPad, charge your iPad, sync your iPhone to your mac... the list goes on and on. &nbsp;There's surely a hat trick I am missing, but the benefit would be clear- you could travel with a mac &amp; iOS device and need only one brick. &nbsp;The brick could easily have multiple ports on it.&nbsp;</p>
<p>Now here are some crazy possibilities:</p>
<p>&nbsp;</p>
<ul>
<li>The ability to combine USB or Thunderbolt onto the charge cable</li>
<li>The ability to sync over the powerlines in your house with a special charge adapter (the mac brick)</li>
<li>"Tunneling" Thunderbolt over your powerlines. &nbsp;Maybe not as fast, but far fewer cables.</li>
</ul>
<p>&nbsp;</p>
<p>This becomes increasingly clear when you look at a Windows laptop setup:</p>
<p>&nbsp;</p>
<ol>
<li>Power cord from laptop to brick (usually crumpled behind the laptop)</li>
<li>Power cord from brick to wall</li>
<li>USB mouse cable</li>
<li>USB phone charger or media player</li>
<li>USB for external hard drive</li>
</ol>
<p>&nbsp;</p>
<p>Now I am ditching several items to go along with the Apple Way, but imagine the direction:</p>
<p>&nbsp;</p>
<ol>
<li>Power cord from laptop to wall brick</li>
<li>Power/sync cord from iPhone to wall brick</li>
<li>iCloud for storage</li>
</ol>
<p>&nbsp;</p>
<p>Of course iCloud hasn't been anounced for that per se, but you see the direction. &nbsp;#3 on the Apple side is not really a cable at all. &nbsp;Go one step further with solar devices and you would not need a charge cable for the iPhone most of the time.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/8/17/new-viper-mule-found-in-downtown-phoenix.html"><rss:title>New Viper Mule Found in Downtown Phoenix</rss:title><rss:link>http://www.polyideas.com/journal/2011/8/17/new-viper-mule-found-in-downtown-phoenix.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-08-17T20:08:37Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Some sweet shots of the new Viper, which I am guessing is still a mule given the body style.</p>
<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2Fviper-convertible.jpg%3F__SQUARESPACE_CACHEVERSION%3D1313611848584',815,1908);"><img src="http://www.polyideas.com/storage/thumbnails/6792574-13723598-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1313611848584" alt="" /></a></span></span></p>
<p><span class="full-image-block ssNonEditable"><span><img style="width: 150px;" src="http://www.polyideas.com/storage/viper-hardtop.jpg?__SQUARESPACE_CACHEVERSION=1313611870562" alt="" /></span></span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/8/8/what-a-cool-idea-for-a-notebook.html"><rss:title>What a cool idea for a notebook</rss:title><rss:link>http://www.polyideas.com/journal/2011/8/8/what-a-cool-idea-for-a-notebook.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-08-09T03:16:31Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>I have always loved blank &amp; graph notebooks,<a href="http://www.thinkofthe.com/product.php?name=walls-notebook#"> but this one got ordered tonight.</a></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/8/3/network-enabled-circuits.html"><rss:title>Network-enabled Circuits</rss:title><rss:link>http://www.polyideas.com/journal/2011/8/3/network-enabled-circuits.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-08-03T14:53:23Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>This is an old release, but I just came across this a few days ago. &nbsp;How cool is this?</p>
<p><a href="http://www.engadget.com/2010/09/25/netduino-plus-earns-you-ethernet-and-microsd-an-approving-nod-f/">http://www.engadget.com/2010/09/25/netduino-plus-earns-you-ethernet-and-microsd-an-approving-nod-f/</a></p>
<p>Essentially it's the ubiquitous Arduino platform, but instead of this running custom C++ or Basic, this little guy runs .Net. &nbsp;.Net cannot live on an island, so the fact that they are shipping one with a built-in ethernet port is really, really cool. &nbsp;Network-enabled devices get cheap for hobbyists.</p>
<p>Any ideas for uses? &nbsp;I have a couple and plan to work on them this fall and post what I build.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/8/2/keep-an-eye-on-infrastructure.html"><rss:title>Keep an Eye on Infrastructure</rss:title><rss:link>http://www.polyideas.com/journal/2011/8/2/keep-an-eye-on-infrastructure.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-08-02T15:04:48Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>With an ever growing fear of China attacking &amp; infiltrating our infrastructure, it's important to keep an eye on what's being <a href="http://www.zdnet.com/blog/security/black-hat-10-cant-miss-hacks-and-presentations/9132?tag=mantle_skin;content">presented at BlackHat this week</a>. &nbsp;The confirmation will be if you see the same topics covered at <a href="http://www.defcon.org">Defcon</a> this weekend, where folks trade in corporate sponsorship for headline grabbing hacks.</p>
<p>If you have a smart meter, it's <a href="http://rdist.root.org/2010/02/15/reverse-engineering-a-smart-meter/">accessible via 2.4Ghz</a>. &nbsp;If you have a wireless water meter, it's wirelessly accessible too. &nbsp;Big deal right? &nbsp;Except one guy has already found <a href="http://www.blackhat.com/html/bh-us-11/bh-us-11-briefings.html">exploits in PLCs</a> (chips) which seems to be much like <a href="http://www.zdnet.com/blog/security/stuxnet-attackers-used-4-windows-zero-day-exploits/7347">Stuxnet stuff</a>.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/8/2/demoting-the-pc-promoting-the-cable.html"><rss:title>Demoting the PC, Promoting the Cable?</rss:title><rss:link>http://www.polyideas.com/journal/2011/8/2/demoting-the-pc-promoting-the-cable.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-08-02T14:38:36Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>A month ago Apple announced at the WWDC in San Francisco that they are "<a href="http://daringfireball.net/2011/06/demoted">demoting the PC</a>". &nbsp;A couple things are quite notable about this, and maybe not very obvious. &nbsp;</p>
<p>First, they are beginning to use the term "PC" to mean either their traditional computing products or Microsoft-based competitors. &nbsp;If you watch past releases, PC had been a deragatory term. &nbsp;My belief is that they are trying to mainstream their products a little more, since they are now trying to appeal to the non-tech crowd more and more. &nbsp;We've seen Microsoft go after the same market with the<a href="http://www.microsoftstore.com/store/msstore/DisplayHomePage"> Microsoft Stores</a> brand, and <a href="http://www.themarysue.com/droid-for-ladies/">HTC is doing it with a female-targeted phone</a>. &nbsp;I don't mean to draw too many inferrences here, I just mean Apple is targeting outside the current tech market.</p>
<p>Second, they make it quite clear they are cutting the cord. &nbsp;This is good, and actually shows Apple's hand a bit- the only thing that is common between all the products at this point are the cables! &nbsp;You only need the cable for syncing movies &amp; TV shows, since they appear to be outside the realm of the current updates. &nbsp;Other than video media, you really only need the cable for charging.</p>
<p>Now think big, for a moment- really big. &nbsp;We've had the same chargers on our laptops, phones, electronics, etc. for a long, long time. &nbsp;We've heard rumors of small iPhones for a long time, and I think this is the direction they are going- two tiers of Apple products:</p>
<p style="padding-left: 30px;"><strong>The Top Tier:</strong> This is the flagship product- eventually 4G/LTE, large screen, dual core CPU, high-res camera, and NFC. &nbsp;Pretty much anything you can dream up is going to be in this phone. &nbsp;It will remain similar to what you see today.</p>
<p style="padding-left: 30px;"><strong>Second Tier/Green Tier:</strong> This will have a scaled back CPU, a camera similar or identical to the iPhone 4, maybe even the same screen. &nbsp;What will be absent is the larger screen and other bobbles- what it will have to differentiate is a much more <a href="http://www.apple.com/environment/energy-efficiency/">efficient design</a> and a<a href="http://www.fastcompany.com/1716322/apples-solar-power-patent-sun-powered-mac-ipods-iphones-in-the-future"> solar charger.</a> &nbsp;Adding that with advanced cloud-based syncing probably due in 2012, you would see a phone that never needs to be plugged in.</p>
<p>These are the general directions that the market is going, but I think <a href="http://daringfireball.net/linked/2011/06/24/why-macs-cost-more">Apple is poised to get there first.</a> &nbsp;I am still baffled why Samsung is not leading the market, in technology- they have all the bits to do this with Android, but the Apple competitors are just not showing the inspiration or vision at this point.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/7/17/googles-retreat-microsofts-miss.html"><rss:title>Google's Retreat &amp; Microsoft's Miss</rss:title><rss:link>http://www.polyideas.com/journal/2011/7/17/googles-retreat-microsofts-miss.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-07-17T09:52:55Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Last week Google announced that they would be ending their PowerMeter project. &nbsp;To sum it up, this was a website that offered you the ability to:</p>
<p>&nbsp;</p>
<ul>
<li>Read your power usage for the previous hour/day/week/month/year.</li>
<li>Compare one period against another (this week vs. last week)</li>
<li>Estimate your power usage</li>
</ul>
<p>&nbsp;</p>
<p>Google did this by either getting the data from your utility provider or from a 3rd party device. &nbsp;Both worked ok, but for my provider (San Diego Gas &amp; Electric), they had severe issues that caused long periods of data missing from the reports. &nbsp;I'm pretty big on power savings &amp; efficiency, so this was a cool product to me- and a deal breaker when I was working on my own products. &nbsp;Here's what Google's product had problems with:</p>
<p>&nbsp;</p>
<ul>
<li>The lag from when your utility posted the data to when it was available was inconsistent. &nbsp;Sometimes it would show up in the middle of the night, and sometimes it would take 2-3 days. Sometimes it would not show up at all.</li>
<li>The graph auto-scaled to the period you were looking at, and there was no way to turn it off. &nbsp;So when my highest usage in a winter month was 30kWh for a day (!), it had the same spike size as a mild June day at 8kWh. This was because it was scaled in relation to the rest of the period.</li>
<li>There was no data modeling capabilities. &nbsp;Simply put, you couldn't line up that week in June against a week in December. &nbsp;That may sound like an advance feature, but if you are actively working to reduce your bill, this is something you think about 10 minutes into the problem.</li>
<li>Upon getting approved for the program, it took 3 months after signing up before I could get any data to show up. &nbsp;I was impatient, and started my own. &nbsp;More on that in a bit.</li>
</ul>
<p>&nbsp;</p>
<p>Now I mentioned Microsoft here, and that's because they announced their Hohm program shortly after Google announced PowerMeter. &nbsp;I'm no Google or Microsoft fanboy, but just because a competitor launced a similar product, that's not a "me too" move, right? &nbsp;Well it is if you cancel it when your competitor cancels theirs. &nbsp;Microsoft's biggest flaw was targeting the Pacific Northwest- a green crowd I am sure, but they also enjoy some of the cheapest, cleanest hydro power in the world. &nbsp;A $35 bill in Seattle can easily equal a $435 bill in California, so Microsoft had no idea who to target.</p>
<p>Now for the good stuff- why did Google cancel the program?</p>
<p>"Our efforts have not scaled as quickly as we would have liked, so we have decided to retire PowerMeter."</p>
<p>I think this is probably true, but deceptively vague. &nbsp;Here's why power savings is a tough market:</p>
<p>&nbsp;</p>
<ul>
<li>It's hard to target a market of folks who want to spend <em>less</em>&nbsp;money.</li>
<li>The data is really not complex- warm climates' usage goes up in the summer, cold climates go up in the winter, and everywhere goes low in spring and fall.</li>
<li>The data is noisy- especially from folks who are tweaking their use or trying new things.</li>
<li>They have enough data.</li>
<li>There is a diminishing return on power savings.</li>
</ul>
<p>&nbsp;</p>
<p>I'm not calling Google a liar, but power savings is tough- and I am sure they are looking to clean up and narrow their offerings or focus. &nbsp;Of all the cool features it should have offered, Google PowerMeter only did some basic things- but required HUGE infrastructure on the utility's back end, or required homeowners to get awful close to their 220V mains lines- which are deadly. &nbsp;Sure you might think that was necessary- but it's not.</p>
<p>I replaced PowerMeter with an Excel spreadsheet. &nbsp;Furthermore, I have more reporting- better granularity and better individual support than PowerMeter ever had. &nbsp;Here's an example from Powermeter for the year:</p>
<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2Fpowermeter.png%3F__SQUARESPACE_CACHEVERSION%3D1310898163959',512,1197);"><img src="http://www.polyideas.com/storage/thumbnails/6792574-13235928-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1310898163962" alt="" /></a></span></span></p>
<p>That's cool and somewhat useful- but even through it talks to SDG&amp;E, it doesn't get rate information from them. &nbsp;I plug data into my own spreadsheet and I get data that ends up looking like this:</p>
<p><span class="thumbnail-image-block ssNonEditable"><span><a href="javascript:showFullImage('/display/ShowImage?imageUrl=%2Fstorage%2Fdollars%2520a%2520day.png%3F__SQUARESPACE_CACHEVERSION%3D1310898180909',481,864);"><img src="http://www.polyideas.com/storage/thumbnails/6792574-13235933-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1310898180910" alt="" /></a></span></span></p>
<p>Now I've never tried to make this readable by anyone else but me, but I think this is a very useful graph- This tells me how I have done with power costs over the last 2 and a half years, and how I am doing so far this month. &nbsp;I think it's pretty cool- but how does a non-programmer make a spreadsheet that scales better than Google? &nbsp;It's because Google doesn't get it. &nbsp;I think they will be back. &nbsp;Microsoft? &nbsp;I am not sure they ever really, really cared about this.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/6/8/magical-datacenters.html"><rss:title>Magical Datacenters</rss:title><rss:link>http://www.polyideas.com/journal/2011/6/8/magical-datacenters.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-06-08T14:01:41Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>It seems to me that <a href="http://thisismynext.com/2011/06/06/icloud-announced-apple-wwdc/">no one else asked</a> a fairly obvious question about the datacenters Apple announced at WWDC. <a href="http://thisismynext.com/2011/06/06/mac-os-lion-server-runs-50-july-adds-ipad-file-sharing-ios-push-notification-support/">What operating system(s) do they run?</a> &nbsp;Apple loves to take a run at Microsoft whenever they get the chance, but I'm guessing there's still a fair amount of Microsoft software in those datacenters. Here's my guess on what they're running.</p>
<p>
<ul>
<li>Cisco iOS (assuming they aren't using Juniper or some other embedded network OS platform)</li>
<li>Windows (I'm guessing that they're running Exchange for messaging. &nbsp;Apple folks still need to schedule meetings, right?</li>
<li>NetApp or EMC (again assuming they aren't using a bunch of Mac Minis for their storage of all your stuff)</li>
<li>Linux (this is a hedge assuming they don't do all their business apps on Microsoft's platform)</li>
</ul>
</p>
<p>Running retail stores requires a huge amount of programming and business application infrastructure. &nbsp;I love Apple products, but they are trying to sell the concept that they own the entire vertical. &nbsp;They are kicking ass on the consumer-facing side, but they have a great deal to do for large businesses.</p>
<p>On the other hand, <a href="http://blogs.hbr.org/ideacast/">Harvard Business Review</a> seems convinced that <a href="http://blogs.hbr.org/ideacast/2011/05/rebooting-americas-job-engine.html">America's only real growth is in startups. &nbsp;</a></p>
<p>It's been a constant source of humor for Gruber &amp; Benjamin on the <a href="http://5by5.tv/talkshow/45">Talk Show podcast</a>.</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/5/29/companies-hide-your-ceos.html"><rss:title>Companies, Hide Your CEOs</rss:title><rss:link>http://www.polyideas.com/journal/2011/5/29/companies-hide-your-ceos.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-05-29T22:03:46Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>I try not to repost stuff too often, but this is why companies have marketing &amp; PR firms. &nbsp;To be brief, Larry Ellison, the CEO of Oracle is suing his neighbor to cut down a tree that has <a href="http://gizmodo.com/5806587/larry-ellison-is-no-friend-of-the-mighty-redwood-tree">grown to block part</a> of his view of the San Francisco neighborhood.</p>
<p>I'm no enemy of Oracle, but I do consider myself a friend of the great redwoods, <a href="http://www.na.fs.fed.us/spfo/pubs/silvics_manual/volume_1/sequoia/sempervirens.htm">which grow nowhere else in the world.</a>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.polyideas.com/journal/2011/5/28/brand-allegiance-part-2.html"><rss:title>Brand Allegiance Part 2</rss:title><rss:link>http://www.polyideas.com/journal/2011/5/28/brand-allegiance-part-2.html</rss:link><dc:creator>polyideas admin</dc:creator><dc:date>2011-05-28T16:37:32Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>I really do like Dan Gruber's <a href="http://www.daringfireball.net">writing</a> and <a href="http://itunes.apple.com/us/podcast/the-talk-show/id260278032">podcasts</a>, but I think he's looking through poop-colored glasses when he looks at Microsoft. &nbsp;<a href="http://daringfireball.net/linked/2011/05/28/claim-chowder-ed-bott">Here's a key example:</a></p>
<p>"...Apple not only uses iPod Touches for retail point-of-sale, but they distribute dongles from Square that let everyone do so too. Imagine if Apple made consumer and business platforms."</p>
<p>It's worth noting that Apple has has three different kinds of payment systems over the last couple years:</p>
<p>&nbsp;</p>
<ol>
<li>Windows CE-powered devices from Motorola.</li>
<li>iOS-powered devices that are a combination of a custom app, an iPod touch and a card reader sleeve.</li>
<li>Dedicated card/check readers.</li>
</ol>
<p>&nbsp;</p>
<p>You have probably seen #1 and #2 frequently if you've bought something. &nbsp;But what Dan doesn't realize or doesn't share is that #2 here frequently has issues reading cards. &nbsp;It's probably not the iPod, they are indeed great devices. &nbsp;But that sleeve reader is what frequently goes out, and to comply with the <a href="https://www.pcisecuritystandards.org/">card processing security requirements</a>, I don't think employees can change them out themselves. &nbsp;This means that employees have to frequently go over and use a different device to process transactions. &nbsp;This leaves me with two points:</p>
<p>&nbsp;</p>
<ul>
<li>Apple has not replaced the Windows-powered devices with iPods- they have replaced the Windows devices with dedicated readers (look for them hidden on one side along a wall).</li>
<li>Apple's security requirements means that even employees trusted to <a href="http://www.polyideas.com/journal/2011/5/15/brand-allegiance.html">crack open your iMac</a> to replace proprietary parts aren't trusted to repair their own hardware.</li>
</ul>
<p>&nbsp;</p>
<p>Claim chowder?</p>]]></content:encoded></rss:item></rdf:RDF>
